One mockup, two views
The image you see and download is made to sit in the photo: the same sharpness, grain and light as the picture around it. A logo sharper than its photo reads as pasted on, so the full image matches the photo instead.
The loupe
Zoom in, and PreviewFly renders the stitches under the loupe in detail, in the same light, right where you look. This is part of experimental stitch-level embroidery; how it uses AI is on What is AI here.
Designs and viewing distance
From far away, a large puff logo with only a raised outline reads flat: the raised edge is small next to the whole logo. Filled shapes show their height better at a distance.
Still open
On large products photographed from a distance, such as an apron, puff can still read flatter than it does in real life.